Not a lot of them are made, not a lot of folks will have one. A lot of its cost comes from the fact that it is unique and, as a result, no infrastructure exists to make them at scale and at a lower cost.Īlso, there’s a little bit of a collector’s piece vibe going on with the Dragon. It’s expensive to make because so many pieces are customized and not produced at scale. It comes in a monster-sized box that is expensive to ship. With that in mind, the Dragon is kind of … special. But then there’s that thing about the law of diminishing returns and, let’s be honest, the whole pay-more-get-more thing doesn’t always play out in the audio world. I think that if you pay significantly more, you should get significantly more. I am a real ROI kind of guy - except I hate saying ROI (only slightly less than having to spell out “return on investment”). If we were to add another Sonos sub so that we had a dual-subwoofer situation similar to what Dragon offers out of the box, the price would leap to $3,400, which is much closer to the Dragon’s current asking price. ![]() The Sonos system - comprised of one Sonos Arc soundbar, plus one Sonos Sub and two Era 300 speakers - comes in at $2,600. The Nakamichi Dragon costs $3,900 - that’s following a $500 price hike after it was first offered. ![]() Let’s start with cost, which I’ve already alluded to. Ultimately, this comparison is fairly simple and straightforward, because after using and listening to both of these systems for a few days, this is a pretty clearcut situation. And I’ve gained a new perspective on how flexible and convenient Sonos gear actually is, now that I’ve had to move locations, change routers, and get everything all up and running in two different testing locations. I’ve learned a lot about how systems like these actually pull off Dolby Atmos.
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